WE ARE OCEANSOUTH
From Garage to Global: The Oceansouth Journey in Marine Innovation & Manufacturing
In 1985, the Oceansouth journey began in an unlikely setting – a modest garage in suburban Melbourne, Australia. What started as a part-time venture crafting boat ladders & bimini tops for local boaters swiftly transformed into a global powerhouse in marine accessories design and manufacturing.
The turning point arrived as Oceansouth ventured beyond manufacturing just biminis and ladders, pioneering innovative design to meet the dynamic demands of boating enthusiasts. This marked the brand's evolution from a local manufacturer to an industry innovator. Driven by the pursuit of excellence, the team set out to create a wide and diverse range of marine products seamlessly blending functionality with style.
News of the outstanding quality produced within this modest setting quickly circulated, propelling Oceansouth to nationwide acclaim. Driven by demand, we transitioned to a more expansive, specially designed manufacturing site in 1990, boldly forecasting the emergence of a brand set to revolutionize marine accessories.
Motivated by a commitment to share our meticulously crafted marine products with a wider audience, we made the strategic decision in 2012 to establish Oceansouth in the United States. Recognizing that American and Australian boating culture is identical, we chose to establish our US divisional headquarters in Miami, Florida. The decision to bring Oceansouth to the USA had been a lifelong dream for Oceansouth's Founder & CEO, whose father, a merchant ship captain in New York, navigated the Atlantic until 1957, and so bringing Oceansouth to the USA allowed the dream to come true.
Oceansouth, leveraging its position in Florida, is at the forefront of setting global trends in the boating market. Our strategic location isn't just a hub for the marine industry in the USA, but also serves as the design & innovation epicenter. We meticulously craft our marine products to cater to the demands of boaters all around the world. Immersed in the dynamic Miami environment, Oceansouth is committed to infusing its designs and ideas with the spirit of the American boating scene while ensuring they appeal on a global scale. This decision to establish ourselves in the US goes far beyond geography; it represents a calculated move to showcase our marine expertise in a market that values high-quality craftsmanship.
Oceansouth's move into North America was not just a pivotal point in our evolution but also set the stage in 2014 for our venture into the highly-competitive market of Europe. The establishment of our European headquarters in Bremen, Germany, highlighted this strategic expansion. Our distinct blend of American-Australian insights, characterized by our attention to detail and a pragmatic, clear-cut design approach, has propelled Oceansouth’s products to become widely sought-after across the globe.
Today, Oceansouth's presence in 94 countries worldwide stands as a testament to the success of this steadfast, trusted brand. Our brand is intricately woven into the fabric of the international marine landscape, a testament to the worldwide appeal of quality craftsmanship. Oceansouth's journey from a humble garage to the wide waters of the world is a success story of innovation and earned recognition for well-made, quality boating products.
